I've just completed another successful week at IULM. This week was very busy and had classes that lasted pretty late, but I've survived.
On June
13, 2016 we met a professor by the name of Guido Ferilli, whom taught our small
class about Cultural Economics and Creative Industries. During the first couple
minutes of the course he questioned how much we knew about economics and what
we were studying at the University of Nebraska at Kearney. Initially, he began
class by teaching about culture as an elaterian or also known as “spiritual
cultivation,” which is the pre industrial economics that were ruled by gift
economy of mecanstism rather than by market transactions. In addition, Ferilli
also taught us about Culture as learned (mass) entertainment that works as the
structure or framework because it organizes into cultural industries by
developing their respective consumer markets. Culture as the social basis for
the generation of meaning and value are added into postmodern industrial
economies, culture tends to become a basic platform for construction of
individual and collective identity models and tends to assume the character of
public goods.
Tuesday
morning we met a Fabrizio Vagliasindi, he taught us about Gamification- the
rules of gaming. He states the goal is ALWAYS to maintain and engage the
attention from the audience. Two main elements needs to maintain the goal from
occurring is to keep progression and achievement, which lead him into teaching
about the properties of the brain and how it works and the mechanisms used. An
example he used was frustration, if you are playing a game and you cannot pass
a certain level you become frustrated which leads you to either achieved a certain
level or become to frustrated to come back to the video game. Later on he talked about the three generations of gaming. Pioneers as the first generation which began in the 1970's. Digital Native began in the 1990's, and the "Touch generation" which makes me giggle a little bit inside. Furthermore, in the afternoon we met with Alberto who taught us about Cinema. The most important piece of information I recall from his lecture is the fact that he said people will travel to a certain location thinking that a film was recorded in that city but it reality it was filmed in a different location this known as cinetourism.
On Wednesday morning June 15 we met Dr. Antonella
Ardizzone. She lectured us about Music and the different characteristics of the
sector, trends and case studies. Thursday morning- June 16,
2016 we met with Gianluca Peluffo, he had a different method of teaching the
course by using videos and different pictures of landscapes. My understanding of the films were that every building has its own personality and flavor. All
buildings are rich in texture and he also said himself “I don’t want to say that
one building looks better than another building, but instead I like to think
these two buildings are two completely different in texture, framework, and
color.”
The last course was with Antonello
Fusetti who also had a different method in lecturing. We greatly appreciate the
professor that took the time to lecture us in English and their patience even
though it is not their primary language they did an excellent job at explaining
and teaching. However, Antonello’s lecture was in Italian and had us using
the translating devices. He described design as the meaning to draw in
Italian. He then said it is what happens in the next generation and the
generations after. The best example was dresses. Ladies all over the world have
worn dresses in many centuries. However, the dress you see nowadays are a lot
different from the way they would look in the past. Think about the dress that
you’re grandmother, mother, and sister would wear. They are completely different, the shoulder are covered, puffy, uncovered, long, short, tight, loose. Different characteristics all because of design. I've enjoyed this week of classes as well as multiple field trips we had. Stick around to hear more about the field trip days and see pictures!
- Jessica De La Torre
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